Funny or Die’s ‘Paris Hilton’ Video Sets Record

LOS ANGELES, Aug. 7 /PRNewswire/ — While Paris Hilton’s spoof campaign ad on funny or Die may not lead to an increase of pink paint sales in the nation’s capital come this November, one thing is certain — funny or Die has the hottest viral hit on the web. Since its release two days ago, the video has been viewed over 6.2 million times, and driven site visits to their highest level in company history.
“We are excited that this piece has become a hot topic for both the media and the public and we find it insane that Paris has the country discussing energy policy,” said Adam McKay, co-founder of funny or Die, and creator of the Hilton spoof.
Funny or Die () is an award-winning website that has become one of the top destinations for comedy on the web. Since its launch over a year ago, funny or Die has had over 213 million video views, over 37 thousand videos uploaded, and averages 3.2 million unique visitors per month. While the award-winning debut video “The Landlord” continues to cement its place in internet history as one of the most-viewed videos of all time, funny or Die has achieved success as the “place to be seen” for comedic celebrities, and the “place to go” for a daily comedy fix. funny or Die’s founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is one of the site’s principal partners.
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