TORONTO and NEW YORK, June 6 /PRNewswire/ — The Heavy Corporation today announced the launch of Husky Media Canada, a premium video ad network created for video content across the web. Corus Entertainment, a leading Canadian media and entertainment company, has signed on as Husky Media Canada’s anchor partner, deploying and promoting original, award-winning Heavy programming across its radio sites in a customized channel, through its male-oriented radio stations including 102.1 the Edge in Toronto, CFOX in Vancouver, Power 97 in Winnipeg and Q107 in both Toronto and Calgary, to name a few.
The Husky Media video monetization platform wraps any video player (YouTube, Revver, Google and more) with a “Video-Skin,” a premium, high CPM ad unit, designed for brand advertisers. For advertisers, Husky Media is building unprecedented reach around video — in all video formats. Husky also gives advertisers access to specific psychographics and includes vertical networks such as music, entertainment and action sports.
“Heavy has seen such incredible success over the years with our proprietary Husky video monetization platform that publishers and broadcasters see the benefit of dramatically increasing their video streams whilst delivering premium branding opportunities for advertisers” said David U.K., Managing Director of Heavy Canada. “It’s with great pleasure that we bring our award-winning, irreverent programming to Corus Entertainment, one of the top Canadian media companies, marking the perfect occasion to launch Husky Media Canada.”
“Corus’ partnership with Husky Media Canada strengthens our distinctive position as the leader in online music and entertainment content on Canadian radio,” said David Huszar, General Manager, Splice Interactive Media, Corus Entertainment. “We’re committed to creating leading edge interactive experiences for increased listener engagement and are confident Heavy’s fresh programming will resonate extremely well with our male-oriented radio stations.”
The Heavy Corporation also recently announced that they have reached an agreement with CBS Interactive to distribute Heavy’s award-winning sports series, The Burly sports Show, on CBSSports.com. The Burly sports Show will be distributed using Heavy’s innovative video advertising platform, The Husky Network.
About Heavy
The Heavy Corporation is focused on making video valuable. The company owns and operates Heavy.com, one of the Web’s leading destinations for men 18- 34, and the Heavy Men’s Network, reaching over 17MM men ages 18-34 through music, urban lifestyle, gaming and comedy. The company recently launched Husky Media, the premier video monetization platform, which powers the Heavy Men’s Network, and is a platform for all video publishers to monetize their video assets at premium advertising rates.
Husky Media provides publishers of all sizes the ability to easily increase the value of their video, and provide their users with a better video viewing experience. Husky Media allows publishers to wrap any player with high impact ad units that provide 100% share of voice and increase inventory and video views by over 250%. More can be seen at .
Heavy.com is one of the web’s leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy’s original programming staples include “Knob Hockey”, “Canadian Contraband,”"Flex and the City,”"Over the Hills,”"Superficial Friends,”"Heavy Music”, “The Kensington Report”, “Kung Fu Jimmy Chow”, “Blisster,”"Behind the Music that Sucks,” and the Webby Award-winning “Burly sports Show.”
Heavy’s original programming is available in Canada on Virgin Mobile Canada, TiVo, Sony PSP and Apple iPod. Heavy launched several Television Shows in Canada on Alliance Atlantis’ IFC, Showcase Action and Diva Channels. Advertisers on the broadband network include Molson Canadian and Coors Light, Proctor and Gamble, Unilever, Virgin Mobile, Honda, Warner Bros. Canada, Labatt, Fanta, Nissan, Maple Pictures, TELUS, Paramount, Diesel, Axe, Sony and Nike.
Press Contacts:

The Morris King Company
Lane Buschel / Chris Macowski
212-561-7454 / 212-561-7459

The Heavy Corporation

SILVER SPRING, Md., June 2 /PRNewswire/ — In hollywood when they say “Lights! Camera! Action!” these days the lights are compact fluorescents. Nowhere in tinsel town are the lights shining more brightly than on Access hollywood and Today show correspondent Maria Menounos, the host of hollywood GREEN WITH MARIA MENOUNOS. The series kicks off the network on Wednesday, June 4 in a special timeslot at 6:00 p.m. EDT and will air in its regular timeslot beginning Thursday at 9:00 p.m. EDT exclusively on Planet Green.
Menounos is ready to get up close and personal with celebrity friends behind the green curtain as she highlights green fashion trends, covers star-studded green events, and puts fans and viewers in the know as to what she and the rest of hollywood are doing to support the green movement. The stage has been set and hollywood GREEN WITH MARIA MENOUNOS is ready for its close-up.
In partnership with the syndicated television series Access Hollywood, Planet Green presents hollywood GREEN WITH MARIA MENOUNOS, a weekly one-hour entertainment magazine series that follows up-to-the-minute hollywood news on the hottest stars making green headlines in movies, television, music and fashion.
Maria Menounos, the host of hollywood GREEN has, thus far, had a diverse and eclectic hollywood career that has been nothing less than groundbreaking. As a successful actor, filmmaker, philanthropist, activist, spokesperson, host and journalist, there is no one better equipped to take us inside the hollywood green movement. Menounos is currently a special correspondent for NBC Universal’s Access hollywood and NBC News’ Today show. Maria is also a contributor to NBC’s Nightly News. She is an actress for movies and television, and will be seen this summer in Ben Stiller’s Tropic Thunder. She is the international spokesperson for Pantene, the founder and executive director of the charity, “Take Action Hollywood!” and an independent film producer. She also hosted the top-rated NBC primetime series Clash of the Choirs.
HOLLYWOOD GREEN WITH MARIA MENOUNOS is a production of NBC Universal for Planet Green. Rob K. Silverstein is the executive producer and Michael Soares is the broadcast producer. Howard Lee is vice president of production and executive producer for Planet Green and Lisa Caruso is executive producer.
About Planet Green:
Planet Green is Discovery Communications’ global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television network coming to more than 50 million homes on June 4, 2008. Planet Green is the multiplatform media destination with a mission. It’s the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green’s unique content, tools and information will enlighten, empower and most certainly, entertain. Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented PlanetGreen.com.
About Discovery Communications:
Discovery Communications is the number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery’s 100-plus worldwide networks are led by Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and HD Theater, with digital media properties including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Co. , Advance/Newhouse Communications and John S. Hendricks, Discovery’s founder and chairman. For more information please visit .
Planet Green

LOS ANGELES, May 14 /PRNewswire/ — Mena Suvari (”American Beauty”) and Matthew Modine (”Weeds”) are set to star in the Lifetime Original movie “Sex & Lies in Sin City” (wt), based on the true story of the death of wealthy Las Vegas casino heir Ted Binion and the ensuing trial of his lover and her con artist boyfriend. The movie is based on the book Murder in Sin City by Jeff German. “Sex & Lies in Sin City,” produced by The Konigsberg Company and Sony Pictures Television for Lifetime Television, will premiere on Lifetime in September.”Much like a trip to Vegas, this movie is a guilty pleasure,” said Tanya Lopez, senior vice president, Original Movies, Lifetime Networks, in making the announcement. “Ripped from the headlines, ‘Sex & Lies in Sin City’ captures all of the true crime story elements and the madness that surrounded Ted Binion’s life.”"We are thrilled to be working with director Peter Medak on this fascinating true story of sex, drugs and an untimely death all with exciting Las Vegas as our backdrop,” said Helen Verno, executive vice president, movies and miniseries, Sony Pictures Television.”Sex & Lies in Sin City” tells the story of the death of reckless casino executive Ted Binion (Modine), heir to the Binion Horseshoe Casino fortune. In September, 1998, Binion was found dead in his Las Vegas home by his beautiful ex-stripper girlfriend Sandy Murphy (Suvari). On the surface, it appears Binion died of a self-induced drug overdose, as he regularly abused illicit drugs. However, questions arise when Ted’s younger estranged sister Becky Binion tells police she believes her brother was murdered. Meanwhile, police discover that Murphy, who met Binion after first coming to Las Vegas in search of a better life, was cheating on him and that 24 hours before his death, Binion had Murphy removed from his will. Also, within hours of the suspicious death, Murphy’s lover, Rick Tabish, was caught trying to steal Binion’s hidden silver bullion in the Nevada desert. Ultimately, a scandalous trial sheds light on the astonishing greed that culminated in the death of one of the Desert Oasis’ most notorious men.Mena Suvari is best known for her role in the Academy Award(R)-winning film “American Beauty” for which she was nominated for a BAFTA for Best Performance by an Actress in a Supporting Role. Other acting credits include “Factory Girl,”"Brooklyn Rules,”"Rumor Has It,”"Domino,”"Beauty Shop,”"Sonny,”"Spun,”"American Pie” and “American Pie 2.” Suvari was also a recurring character in the critically acclaimed HBO series “Six Feet Under.” Other television appearances include a recurring part on the Steven Spielberg-produced series “High Incident” and “Chicago Hope.” Suvari recently completed production on “The Garden of Eden” directed by John Irvin and can currently be seen in “Stuck” opposite Stephen Rea followed by “The Mysteries of Pittsburgh” with Sienna Miller and Nick Nolte.Matthew Modine is an acting veteran with more than 50 films to his credit including “Birdy,”"Married to the Mob,”"Vision Quest,”"Full Metal Jacket,”"Orphans,”"Pacific Heights” and “On Any Given Sunday,” to name a few. He won a special Golden Globe(R) Award for his work in the ensemble cast of “Short Cuts.” In television, he earned Golden Globe(R) and Emmy(R) Award nominations for his performance in the critically acclaimed, Emmy(R)-winning drama “And the Band Played On” and a Golden Globe(R) nomination for “What the Deaf Man Heard.” Other television credits include the miniseries “Hitler: The Rise and Fall of Evil,” Steven Spielberg’s “Into the West,”"The Winning Season” and “The Bedford Diaries.” He was most recently seen on the Showtime series “Weeds.”"Sex & Lies in Sin City” is produced by The Konigsberg Company and Sony Pictures Television for Lifetime Television. Executive producer is Frank Konigsberg (Lifetime’s “Caught in the Act,”"The Last Don”). Peter Medak (”Romeo is Bleeding,”"Carnivale”) directs from a script written by Teena Booth (Lifetime’s “A Little Thing Called Murder”).Suvari is repped by Gersh Agency and attorney Debbie Klein. Modine is repped by Innovative, Untitled Entertainment and attorneys Jackoway Tyerman Wertheimer Austen Mandelbaum Morris & Klein.Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmarkoff-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN, and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment’s (SPE) domestic digital distribution efforts across all platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE’s digital businesses, for Sony BMG and for iN DEMAND’s high-definition channel Mojo and Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT () is a Sony Pictures Entertainment company.Lifetime is the leader in women’s television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company. Lifetime Networks