SCOTTSDALE, Ariz., Aug. 12 /PRNewswire/ — iCrossing (), a global digital marketing company, announced today the company will have a major presence at search engine Strategies (SES) San Jose, August 18-22nd. iCrossing executives will speak to the fundamental relationship between search, social media and B-to-B marketing, lead a hands-on search training session, and provide live blogging from the event:
– Jeffrey Pruitt, executive vice president, corporate partnerships, iCrossing, and president of the search engine Marketing Professionals (SEMPO), will speak on the “Global Search for the B2B SEM” panel on Tuesday, August 19th. He will discuss strategies to help companies optimize global search efforts and track ROI in multiple currencies.
– Edmund Wong, vice president, strategy, iCrossing, will share a client case study on ways Fortune 500 companies can measure the impact of a social media engagement program on their brands. The panel, “Social Media Analysis and Tracking,” occurs on Wednesday, August 20th.
– Rob Garner, strategy director, iCrossing, will co-lead a separate full-day SEMPO Institute Training session on Friday, August 22nd. This training will provide attendees an understanding of the total scope of search engine optimization (SEO) for developing an informed, integrated digital marketing strategy.
– Alisa Hansen, senior social media analyst, iCrossing, will blog live from the week-long event. You can follow her insights on iCrossing’s Great Finds blog at .
iCrossing has also been named as a finalist for three SES Awards. The company was nominated for “Most Innovative Paid Search Campaign” and “Best Multi-National Search Marketing Campaign” for its work with LEGO. iCrossing is also a finalist for “Most Effective Use of Web Analytics” for its work with Mazda USA. The winners will be announced throughout the week at SES San Jose.
iCrossing will also be using SES San Jose to support its recruiting efforts to attract the best and brightest employees in the search industry. In particular, iCrossing is looking for talented individuals who understand how search works at the core of all digital marketing to drive ROI for Fortune 500 clients. Recruiting representatives will be on-site at iCrossing’s booth (#714) throughout SES San Jose. For a complete list of career opportunities available with iCrossing, visit .
Members of the media who wish to speak with someone at iCrossing during the event may contact Dana Mellecker at 646-435-4456.
About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid and natural search marketing, Web development, social media, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.
Media Contacts
Dana Mellecker
iCrossing
646-435-4456

iCrossing

TOKYO, July 23 /PRNewswire/ —

- FIFA World Player of the Year (2007) to Promote Sony High Definition
Products Globally

Sony Corporation today announced that Sony Latin America, Inc has signed
a worldwide endorsement contract with Ricardo Izecson dos Santos Leite,
better known as Kaká, FIFA’s 2007 World Player of the Year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080723/314613 )

Kaká, renowned all over the world for his skill with a football, but
especially in Europe and South America where football is an abiding passion,
will globally promote Sony’s High Definition (HD) products and a wide range
of other Sony products.

Sony believes Kaká’s great success and global visibility at the pinnacle
of one of the world’s most popular sports will help to further promote Sony’s
“HD experience” encompassing HD products, such as Bravia LCD TV, Blu-ray Disc
player/recorder, HandycamTM, and Cyber-shotTM.

Sony plans to feature Kaká in various HD promotions, including a range of
television commercials and web productions.

Kaká’s total commitment to top quality football is in perfect harmony
with Sony’s never-ending commitment to deliver the ultimate in quality HD
experience. To share the dreams, emotions and happiness that HD images bring
to people all over the world, Sony will partner with Kaká to promote its
portfolio of HD products.

Sony’s long standing commitment to football was formalized in April 2005
when Sony signed an eight-year global partnership program contract with FIFA.
Sony has been active as a FIFA official partner since January 2007.

* Handycam and Cyber-shot are trademarks or registered trademarks of Sony
Corporation.

Profile Summary of Kaká
- Full name: Ricardo Izecson dos Santos Leite
- Nickname: Kaká
- Current Club: Italian Serie A Club A.C. Milan
- Date of birth: April 22, 1982
- Place of birth: Brasília, Brazil
- Height / Weight: 187cm (6 ft 1 in) / 73kg (161 lb)
- Nationality: Brazil, Italy (dual citizenship)
- Dominant foot: Right

Besides being awarded the “Ballon d’Or” (French for “Golden Ball”) given
to the best footballer of the year by the magazine France football and chosen
the World Player of the Year by FIFPro (a worldwide representative
organization for professional football players), Kaká has served as an
Ambassador Against Hunger for the United Nations’ World Food Programme since
November 2004.

Major Honors

- 2002: Revista Placar Bola de Ouro (Brazilian National
Championship MVP)

- 2005: UEFA Champions League Best Midfielder

- 2007: -UEFA Champions League Top Scorer & Best Forward

- Ballon d’Or

- FIFA World Player of the Year

- FIFPro World Player of the Year

- FIFA Club World Cup Golden Ball

Sony Corporation

CARSON CITY, Nev., June 9 /PRNewswire/ — The Nevada Division of insurance is addressing the health care insurance “scam wave” that has been ever-increasing, by promoting their consumer education awareness through a comprehensive advertising campaign launched statewide this month, which includes television spots and website banners.
To view the Multimedia News Release, go to:
Between 2001 and 2003 the United States and Nevada experienced a health insurance “scam wave.” Consumer education was increased and the number of reported health insurance fraud cases declined. Campaigns in 2004 and 2005 addressed this issue; however, these types of cases are on the rise, once again.
Due to the ever-increasing health care costs, it has become more evident that a new wave of health-care and health insurance scams are occurring, specifically targeting individual consumers and small business owners throughout Nevada and nationwide. The new advertising campaign launched today is titled, “Phone,” and simulates serious conversations between everyday people/consumers speaking to their family members on the other end of the line, expressing great concern over the news of discovering their loved-one’s health care insurance did NOT cover expenses or medical procedures that were previously guaranteed by their “agent”. The second half of these :30 spots represents a call from the health care “agent” expressing no remorse over the fact they mislead their customers, putting them at risk for incurring serious medical bills, and in one spot, the fraudulent health care representative is seen driving off into the sunset and “skipping town.”
Some health care marketing tactics can be very deceptive and misleading to those consumers who are unaware of the potential dangers of “heath fraud” caused by dealing with unauthorized agents and companies selling faulty plans, while others are completely legitimate, reminding consumers once again to “Check before writing a check.”
The ultimate objective of the 2008 campaign is to educate Nevada consumers and small businesses of the existence of “sham” health insurance policies and products that include but are not limited to:
— Dreaded Disease Policies
— Discount Cards and Programs
— Hospital Indemnity Programs
— Stacked Policies
— Association / Faith-Based Health Sharing

Therefore, the effort continues to drive consumers and small businesses to the website , as well as, calling #1-888-467-4195 to verify whether their health care provider is an authorized and legitimate supplier of these products, while providing them with the appropriate benefits and tools needed in order to thwart possible health care insurance shams.
Three, thirty-second television commercials are airing and visible throughout Las Vegas and Reno/Sparks, NV, along with an intensified web-banner ad campaign, saturating both the Reno Gazette Journal and Las Vegas Review Journal’s individual websites. This creative campaign demonstrates the serious potential for consumers to be coerced into deceptive health care policies and just how easy it is to be misled. The creative was crafted to provide visual, real-life simulations that serve as “warning signs” to all heath care insurance consumers of both small businesses, as well as, individuals.
The Nevada Division of Insurance’s objective is to create awareness of these “sham” programs. They are communicating the problem and providing a resource for accurate information on the website and through their call center, in order to ensure that Nevada consumers (and beyond) do not fall victim to such policies and/or products.
To learn more about this growing problem and how to avoid being taunted by “sham” health care insurance policies and products, please visit: or call #1-888-467-4195. This website has recently been upgraded to include the latest news and information, and provide additional tools and tactics to assist consumers in making informed and smart choices when it comes to health care and annuity plans.
If you have questions or would like additional information, please contact Kay Lockhart, at (775)-882-1366, Fax (775)-883-0524. Information about additional Health Sham Awareness Programs can be obtained by contacting Peggy Dehl, Public Information Officer for the Division of insurance at (775)-687-4270. The Nevada Division of insurance is located at 788 Fairview Drive, Suite 300, Carson City, Nevada 89701-5491.

The Nevada Division of Insurance

NEW YORK, April 23 /PRNewswire/ — Marketing and promoting an online business today is significantly more challenging than it was back in 1994 when Yahoo first started.A large contributing factor is the sheer growth in the number of web sites launching every day jockeying for Internet real estate. This is especially evident over even the last 4 years.Before 1999, marketing and promoting a website was easy. All you were really required to do was submit your website to Yahoo, DMOZ, and a few other large directories and search engines and presto, you have traffic. As long as you had a decent looking website and responded to customer service enquiries, you could earn repeat customers.Today however is more difficult and you have to be more creative than applying the basics. Adding your company to Yahoo Directory may help marginally in the terms of ranking with search engines, but that is pretty much where the buck stops. If you are considering listing with DMOZ, expect to wait upwards of a year or more. And sending email requests to sites that are relative to your industry and requesting back links? Forget it! With the amount of spam flying around the Internet, you will be lucky to receive a 2% response rate.Times have definitely changed. The dynamics on the Internet have changed and Web 2.0 is here. This means from a marketing perspective you must become engaged in blogs, rss & press release distribution to announce your business and build customer trust. Start a blog through blogger.com, create RSS feeds for your website content. The best bang for your buck would be through a press release. An excellent press release resource is 24-7pressrelease.com. The site offers a $49 package that will give you instant exposure, tens of thousands of headline impressions, allow you to add images, and performs search engine optimization on your press release. For a new website, a press release is an essential part of your marketing starter kit.A press release is an excellent tool for a number of reasons. The content becomes syndicated on the net much quicker. The viral benefit is one of the most important reasons in using 24-7PressRelease.com. For example, a $49 press release is published, archived and distributed to syndicated news channels that will publish your news online again and again. With 24-7PressRelease.com’s strong search engine presence, your story will be found on major search engines for thousands of readers interested in your product or service. For a minimal investment of a $49 press release, you can immediate jump start your marketing campaign.To sign up and submit a press release, visit This press release was issued through 24-7PressRelease.com. For further information, visit . Dragstrip Designs

SALT LAKE CITY, April 21 /PRNewswire-FirstCall/ — Klever Marketing, Inc., KMI, (Pink Sheets: KLMK.PK, ), owner of numerous proprietary patents which enable and control in-store advertising on shopping carts, is pleased to announce that the company’s board has been successful in the restructuring of a majority of its debt to facilitate current and future discussions with potential acquisition and merger candidates.Craig Poulton and Jeremiah Cox, Salt Lake City businessmen, were elected to the board in late 2006 and early 2007, respectively based on their investment expertise. Also, at the invitation of prior President/CEO, John Hastings, former KMI Chairman and founder, Paul G. Begum, agreed to serve on the board as Secretary/Treasurer after a six year period of non-affiliation with the company. Mr. Bill Bailey is currently serving as KMI’s Interim President and CEO.The board’s collaborative efforts reduced company debt from $5.8 million to approximately $400,000, exclusive of current liabilities. The restructuring allowed KMI to post extraordinary income of $2.2 million, but the posting didn’t provide actual revenues to the company. KMI has no operating revenues or income at the present time. Shareholders and directors have invested capital over the last two years to allow the company to remain in operation, but without ability to pursue active business purposes. KMI’s recent focus has been to develop a plan to reverse merge or monetize its patent portfolio through either the sale of assets or interest in the company to a qualified suitor.KMI is presently in negotiations with an in-store marketing company which has experience with cart-based marketing technology. KMI is also in discussions with an investment banking firm to complete a valuation to assist in the structuring of a reverse merger or acquisition transaction. KMI makes no warranty or representations that it will be successful in its present or future negotiations.This press release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks, uncertainties, and actual results and events could differ materially from what presently is expected. Factors may include without limitations general economic conditions or conditions in the markets. KMI assumes no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors. Klever Marketing, Inc.

LONDON April 18 PRNewswire - The National Football League NFL has appointed Octagon to help capitalize on its status as one of the fastest-growing sports businesses in the UKA member of The Interpublic Group Octagon will work with the NFL to provide strategic advice to develop current and future commercial strategy around NFL UKs year-round activity which includes live competitive games 365-days-per-year programming on Sky Sports and a thriving online community with almost 200000 registered UK membersLast October the NFL played its first-ever regular season game outside of North America when a sold-out crowd saw the New York Giants beat the Miami Dolphins at Wembley Stadium The NFL has now committed to playing at least one game in the UK for the next three years with the New Orleans Saints hosting the San Diego Chargers at Wembley on Sunday October 26 2008The NFLs contract with Sky Sports delivers NFL programming on a daily basis all year round including 130 live games while the BBC showed its first Super Bowl live in February and will air coverage of this years Wembley game and broadcast Super Bowl XLIII live in 2009We are at an extremely exciting time in our growth within the UK said Lisa Lazarus NFL Senior Director of Partner Development We have an outstanding collection of assets that will enable partners to engage with a fast-developing business and an outstanding on-field sport We believe that Octagons experience and their understanding of the NFLs brand equity will enable us to tell our story to a wide range of potential sponsorsNick Massey Octagon CEO of UK Europe and Middle East added The NFL has seen phenomenal growth as people are drawn to what is a unique addition to the UK sports landscape The game is exciting and unpredictable and has created a passionate fan base in the UK These consumer passions are what make the NFL a great proposition for brands We are excited about working with the NFL and see that there is a strong synergy between our two organizations - combining a fantastic product with a tailored commercial strategy to deliver long-term partners for the NFL in the UK he saidSponsorship inventory will be available within the NFLs year-round calendar of marketing activity - centered around the Wembley game and including Super Bowl and NFL season kick-off Sponsorship is also available around all of the NFLs programming on Sky which totals in excess of 1000 hours per year Other NFL assets include Sport 2020 the Global Sports Summit presented by Economist Conferences in association with the NFL on Friday October 24 two days before this years London game Octagon

BEIJING, April 15 /Xinhua-PRNewswire-FirstCall/ — AirMedia Group Inc. , the operator of the largest digital media network in China dedicated to air travel advertising, today announced that by April 12, 2008, it had installed 1,213 digital frames in 16 airports across China.AirMedia upgraded from light boxes or newly installed 889 digital frames, ranging from 46 to 50 inches, in 11 airports located in Beijing, Shenzhen, Chengdu, Hangzhou, Xi’an, Wuhan, Nanjing, Zhengzhou, Jinan, Hefei and Yantai. AirMedia also installed 324 large-size digital frames, ranging from 63 to 70 inches, in 9 airports located in Beijing, Shenzhen, Kunming, Chongqing, Changsha, Haikou, Zhengzhou, Ningbo and Hefei. AirMedia has been operating digital frames in Beijing Capital International Airport since December 2007 and will start to operate digital frames installed in other airports in April 2008.”The digital frame installation is ahead of the schedule that we disclosed during our fourth quarter 2007 earnings conference call, which demonstrates our strong execution capability. Our operations team successfully delivered on our commitments,” commented Herman Man Guo, Chairman and Chief Executive Officer of AirMedia. ”We will continue to expand our digital frame network and expect to have over 2,000 digital frames in over 20 airports by the end of the second quarter this year. At that time we will have a national digital frame network and a leading market position as a digital frame operator in the air travel advertising sector, which will be the solid foundation for our continued growth in the coming years.”About AirMedia Group Inc.AirMedia Group Inc. operates the largest digital media network in China dedicated to air travel advertising. AirMedia has contractual concession rights to operate digital TV screens in 53 airports, including 29 out of the 30 largest airports in China, and has contractual concession rights to place its programs on the routes operated by 9 airlines, including the three largest airlines in China. In addition, AirMedia also has contractual concession rights to operate digital frames of 46 to 50 inches and large-size digital frames ranging from 63 to 70 inches in several major airports. AirMedia also offers advertisers other media platforms in airports, such as 360-degree LED displays, mega display screens, and shuttle bus displays etc. For more information about AirMedia, please visit .Safe Harbor StatementThis announcement contains forward-looking statements. These statements are made under the ‘’safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,”"may,”"would,”"expect,”"anticipate,”"future,”"intend,”"plan,”"believe,”"estimate,”"confident” and similar statements. Among other things, the quotations from management in this announcement, as well as AirMedia Group Inc.’s strategic and operational plans, contain forward-looking statements. AirMedia may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about AirMedia’s beliefs and expectations, are forward-looking statements. Forward- looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, if advertisers or the viewing public do not accept, or lose interest in, our air travel digital media network, we may be unable to generate sufficient cash flow from our operating activities and our prospects and results of operations could be negatively affected; we derive substantially all of our revenues from the provision of air travel advertising services, and if there is a downturn in the air travel advertising industry, we may not be able to diversify our revenue sources; if we are unable to retain existing concession rights contracts or obtain new concession rights contracts on commercially advantageous terms that allow us to place or operate the digital TV screens in airports or on airplanes, we may be unable to maintain or expand our network coverage and our business and prospects may be harmed; a substantial majority of our revenues are currently concentrated in the five largest airports and three largest airlines in China, and if any of these airports or airlines experiences a material business disruption, our ability to generate revenues and our results of operations would be materially and adversely affected; AirMedia’s limited operating history makes it difficult to evaluate our future prospects and results of operations; and other risks outlined in AirMedia’s filings with the U.S. Securities and Exchange Commission. AirMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law. For more information, please contact: Raymond Huang Investor Relations Director Tel: 86-10-8460-8678 Email: FD Beijing Julian Wilson Tel: 86-10-8591-1951 Email: AirMedia Group Inc.